Four weddings, a funeral, and the Sustainable Development Goal logos. How a chance encounter with film director Richard Curtis led to Jakob Trollb盲ck designing the 17 SDG icons.
Graphic designer Jakob Trollb盲ck remembers a 2014 meeting with film director Richard Curtis and the United Nations Sustainable Development Goals, then very much a work in progress, coming up in conversation.
Curtis, whose movies include Four Weddings and a Funeral, Notting Hill, Love Actually and the Bridget Jones series, is also a UN Advocate for the SDGs. The meeting in Trollb盲ck鈥檚 New York studio suddenly turned to the 17 goals, with Curtis telling him: 鈥淚 think this may be our last shot of fixing a lot of the things that鈥檚 wrong with the planet. And I also think that these goals are going to fail if we can't make them popular. Do you want to help me?鈥